Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. Remember, these are just a few of the many templates that we offer. Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. With one of these templates you can quickly outline your brand fonts, colors palettes and other high level brand requirements. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. Use these guidelines to determine the best way to apply the NICE colour palette. If you want to learn more about creating brand guides from scratch read our guide to creating a brand style guide from scratch. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brand’s personality. These unique fonts help them stand out from the competition and rise above the noise on social media. The brand guidelines template above outlines some of the most important facets of your visual brand. New to visualizing data? This brand guidelines template is for the minimalist in all of us. An easy way to illustrate that to readers is by including a signature section, like in the brand guidelines template above. This should take the guesswork out of using tints and shades in the future as well. Create your own professional brand style guide today. Don’t just list the font name on one of the brand guide pages, actually use it! So when designing your own brand guide be sure to use enough white space around your elements. Even though this is a fake brand book example for the company STIHL, I’m guessing it’s better than the real one. Every slide is unique and not just repetitive layout. In every companies, small business but also startups, exists a set of branding guidelines to help control and maintain a consistent visual branding … The reason I like this one so much is because it manages to pull off a simple look, yet remains highly detailed. The Ultimate Guide, Creative table of contents – examples and templates, The ultimate guide for your school newspaper, The best nonprofit marketing ideas for 2020, How to make a business presentation like a pro, Real estate postcard ideas that help you seal the deal, The 10 graphic design basics to get you started.  In this brand guide example from Bash + Butter they did something very interesting with their official color palette by including an official gold texture. So to make sure this doesn’t happen to your brand, try copying what Yelp did. These can then be given to any designer or supplier to apply a design. Well, when your logo appears on anything from a presentation deck to custom t-shirts across hundreds of companies, it can easily be misused. Templates for brand guidelines that you need to have, How to design a magazine like Kinfolk – free template, How to make your own book cover design. Using color to help readers move from section to section is a classic design hack. It shows them that they are reading a new piece of information, without spelling it out for them. When you see a photo by companies like this, you know instantly it came from them. Additionally, throughout this brand guideline template, they include examples of images that fit their mission. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. Not every company is lucky enough to have a mascot as recognizable as Mailchimp’s. Now this means that your style guide might be a little more in depth than some of the other companies that we have looked at. People want to know that their company stands for the right things and will feel safe working there. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. The Brand Style Guide template is an excellent option for any organization wanting to clearly lay out what their style is like. Customize it with modern fonts, contrasting colors, and high-quality stock photos. That’s why I like how they outlined all the most important info in this Reddit 101 brand guidelines example. In this space, brand consistency can make or break your organization. With a section like this in their brand guidelines it will hopefully help those many creators use it correctly. As fun as it is to be over-the-top and hipster, there are plenty of moments where we all need to be a little more… corporate. Brand guidelines identify and communicate your brand’s unique visual style and personality. It also allows you to break a large document, like brand guidelines, into smaller sections very easily. The primary palette contains the core colours that should be used across all NICE communications channels. So let’s say that you absolutely hate the lime green font color of the last template we reviewed. Examples of use include our logo variations, and main background colour (NICE white). Before you decide on any fonts, colors or graphics I would take a look at what your competitors are doing first. As you can see in this example, Netflix has organized all of its brand guides onto a landing page. Or some fun facts about the founders that may have influenced your current visual brand. Your brand guidelines specify everything that plays a role in the look and feel of your brand. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. Logo & Brand Identity Guidelines Mockup: 14-16 Client Guidelines Template for Download This version of my Logo & Brand Identity Guidelines mockup, from my resources & templates category, is a little heftier than previous, weighing in at a respectable 13 pages based on my Logo & Brand Identity Redesign for Kerr … As you can see in this brand guideline example for Crypho, a fake crypto company, they included a branded gradient that people can use. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards. One of the easiest ways to expand your official brand colors is to also include branded tints and shades. The custom logos and calming colors definitely show off the hard work that was put into this one, and man, what a stunner! There are quite a few, so I won’t list them all. Be sure to label where each of your branded fonts should be used, like in this one-page brand guide. First, they dedicate an entire page to their brand color schemes, which shows how much those colors actually matter to them. CREATE. Presenting data in an effective, consistent and beautiful way is a bit tricky sometimes. Sometimes it’s better to show your employees, stakeholders and the general public the good your nonprofit is doing, instead of just telling them. But first, check out our post on what logo styles consumers trust the most. You can include this section in your brand guide if you want, especially because it explains how you picked a certain logo. Primary palette. Also, be sure to read our complete guide to nonprofit marketing for more tips and templates. Overall, it’s one of my favorite examples of a truly ingenious branding manual! This approach also allows companies to inject their brand voice into every aspect of their marketing. If you’re going to present your branding guidelines to people outside of your nonprofit organization, be sure to make it very eye-catching or interesting. And yet, for a few bucks you could easily find a professional brand guidelines template that suits your style (and saves your time). It also gives them a preview of what they are going to find in your brand guidelines! As you can see, the designers used a white font to make a few key phrases jump off the page. Obviously, this shouldn’t replace your brand guidelines but instead be supplementary to it. This company probably has more color palettes than they know what to do with. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. Dropbox was one of the first large companies to embrace this trend fully. The designers over at Lovelytique went with that shape actually, as you can clearly see. 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