Focus on one tactic that is a huge pain point for your subscribers. Understanding the ins and outs is an absolute MUST in this industry! Check to see if you pass the spam test and land in inboxes with Mail Tester. Note: check out our full ConvertKit review & tutorial to learn more. And we hope that with this increased efficiency, you’ll be able to get back to that wish list of yours. There are several smart ways to segment your list. Some common goals include helping subscribers get to know us and how we can help them, introducing special offers and advertising your products/services/affiliate offers. For example, it’s easy to set up a workflow to automatically move a new buyer from a lead-nurturing mini-course to a product-training mini-course. A content upgrade is similar to a lead magnet, except it is highly specific to a particular post and is found within the content of that post. Since new subscribers may not know about older products or aren’t that familiar with you or your business, you can create a campaign highlighting what you have to offer. Twitter Facebook LinkedIn Flipboard 0. “[P]rofessional speakers know their audiences may forget every single point they share within 10 minutes of the end of their presentation, but they remember the stories.”. Email marketing is your ticket to new customers and to building a loyal following. You can set trigger links to help segment your email list and nurture those into email funnels for your products. And research proves that using emojis is about 60% effective. The email campaigns you set up will form an email nurture sequence that will help develop a relationship with your subscribers, forming a bond of trust and engagement with you. These include: While you can’t do this with every campaign you send out, with your time-sensitive deals, or sign-up campaigns, you can increase your open rate by placing a sense of urgency in your email subject line. Elna Cain is a freelance writer who offers ghostwriting, copywriting and blogging services. The trick to making them work is to have tasteful popups rather than pushy ones. That’s why we created this 101 post—consider it a tool from us to you to be distributed across your teams to enable their email marketing. With eight blogs under her belt, it's her passion to help people learn how to turn their writing into income. And over time this creates trust. Plus, automation frees up time — instead of sending real-time emails over and over, you set up an automated sequence once and let it do the rest. Yep!! These emails act as a brand builder to nurture subscribers and help them get to know your brand, message, and products. With your business online, it’s vital to attract and retain leads. Email marketing is a HUGE part of what we do as Virtual Assistants and Freelancers. Email list segmentation occurs when you split your email list into sub-lists based on criteria you set. However, because of its infancy, advanced power users may find certain areas of ConvertKit limiting – when compared to more featured-filled platforms like ActiveCampaign or Drip. Work aggressively to build your list. Email marketing forms a level of familiarity and trust with your subscribers through a series of automated emails, segmenting, tagging, and funnels. While many people are annoyed by a full inbox of marketing messages, the majority of people – up to 95% of them – consider emails from brands to be useful according to a Salesforce study. What do you say? But how do you get started with email marketing? In short, you need to embrace email marketing. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. There’s also transactional emails won’t be important for most bloggers, but if you’re selling products or running an ecommerce site, it’s worth learning more about. Most people who subscribe to your list want to know more about you and your brand. Once you’ve chosen your preferred tool to capture leads, you need to qualify your leads. There are several ways to craft open-worthy email subject lines. Plus, maintaining good deliverability practice helps you establish a robust relationship with subscribers and email providers. Let’s look at three ways. The two things you need to get started with email marketing; How to choose the best email marketing service for your needs; What kind of emails you should send to your subscribers; Why (and how) you need to segment your email list; How to automate your emails (with examples); A strong email marketing strategy is up to. To boost your overall open rates, resend your email to those who didn’t open it the first time. In Chapter 1 of this Beginner’s Guide to Email Marketing, we covered how to set up your email campaign. But not every subscriber will open your email. The next email in your welcome series can be educational — help unaware subscribers learn what they’re struggling with and how you can help them. Like social media, the goal is to remind users that you’re here and your product is waiting. Melyssa Griffin does this for subscribers that haven’t opted into her webinar classes. In this part, we will go over how to create and design an email campaign that your subscribers will enjoy and act upon, and we will also discuss ways to increase your open rate and CTR. Examples of good email marketing subject lines that motivate and inspire: Armando, your prescription is expiring. What do you want them to know about you and what you do? The first way is with a strong lead magnet and the second way is knowing where to display your sign-up form. Each provider offers similar features, but not all of them will be tailored to your specific needs. Now it’s time to put into practice what you’ve learned above so you can grow your email list and get more customers. Higher engagement means higher conversions. Email Marketing 101. Embedded optin forms offer the least amount of barriers and are usually the most converting. One of her most converting offers is a household binder. With ConvertKit’s user-friendly interface, someone new to email marketing may not find it as difficult to use as other email providers. Email Marketing 101: Table of Contents What is Email Marketing? It’s that powerful. If you still think storytelling isn’t an effective strategy, The Daily Egg interviewed internet marketer and coach Terry Dean after he made $96,250 in sales from one email. The teeny-tiny thing I did to explode my Instagram followers! I suggest you find your best time and your best day. So, sending the confirmation email helps increase quality, meaning a higher chance of generating sales over time. Michael Hyatt sends the free download, but also let’s new subscribers know about his podcast and gives them a sweet 20% discount off his planner as a thank you gift. This makes it hard for your subscriber to read your email and get anything out of it. Bloggers would think placing an optin form on a blog’s sidebar would scream amateur, but here’s the thing…. With that taken care of, the next thing to focus on is getting people to opt in to your list. With your About page being one of the most read pages on your site, it’s no wonder that having an optin form is a given. They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. Email Marketing 101: The Complete Guide for Beginners Have you ever received tons of emails from different brands talking about their new product or offer or maybe a new sale? Your subscribers will know that you aren’t just sending marketing emails, but that you are opening up your business and sharing personal information. These incentives are known by many names…. Think you can’t possibly host a webinar? For more information on how to incorporate email marketing into your marketing strategy, contact us today at 859-550-3972 or via email at kcard@kcard.info. by Chris Zukowski on 11/29/17 10:16:00 am 21 comments The following blog post, unless otherwise noted, was … Learn more about us. Email marketing 101. This is what Meera Kothand does by sending a breakup email to her list with one link in her email. Here’s an example of a lead magnet from Melyssa Griffin: Having a strong lead magnet that’s specific and perceived as valuable to your audience can dramatically increase your subscriber rate. But how do you get started, figure out what to send in your newsletter every month and get your email into your subscriber’s inbox? In fact, it’s a highly effective marketing channel you should be adopting for your marketing strategy. Worksheets allow you to mark off progress from a framework. Now Melyssa can provide her new subscribers with the information they want. This is referred to as a lead magnet. Free recipes — Not one, but THREE eBooks?! Kim is CEO/Creative Services Director of email marketing agency Inbox Interactive. MailerLite (affiliate link) has always been an affordable email service provider and they are one of the few quality providers with a free tier. Not many people will sign up to your list if all you have is a blurb saying to sign up! To take advantage of email marketing strategies like segmentation, automated emails, tracking click-through rates, and open rates; you need a comprehensive email service provider. Utilizing email marketing in your marketing campaign can help you grow your business. This is the point where they decide whether to open your email or send it to the trash and move on. By finding the right email provider and creating a strong lead magnet, the only thing left is optimizing your site for sign ups and deciding whether you want a single or double opt-in. You can have up to 30% opt-in rates when you use content upgrades. We get it. It appears that in double confirmation is an important step towards compliance. Among other features, you can A/B split test your emails to optimize conversions. In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. Your customers are in their inbox every day—several times a day. Sarah Titus uses landing pages for many of her incentives. Now you need to place your sign up form on your site. Take this Course. If you use email, you probably receive a huge volume of e-newsletters. — making it easy to find what your audience likes. We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. FREE Get Started. Email Marketing: 101. You can set up a trigger link when you scrub your email list to have only engaged subscribers on your list. Think of your welcome email as getting to know someone for the first time. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Email marketing 101: How to create a campaign that converts. Email is a powerful tool that will help you share your story and grow your brand. You have your incentive. They feature automations, tags, segmentation, landing pages, beautiful popups, and more. — are the goal every email marketing message and campaign. Check out David Hartshorne’s guide over at FunnelOverload.com to learn the difference between marketing emails and transactional emails. So, you’ve been collecting email addresses from your customers. Solves one problem — a pressing problem or challenge your audience struggles with the most. This is what Elephant Journal did when they collaborated with Aspiration. Thanks to this guide, you have the know-how. AWeber has been around for over two decades, making them one of the first easy-to-use email marketing services out there (along with Constant Contact and GetResponse) for small businesses and entrepreneurs. When you compare email marketing campaigns to social media, there’s really no contest: Plus, you own your list — you don’t own your social media followers. In the second email in her welcome series, Amy Porterfield offers a free masterclass on how to grow your email list as a beginner. All the info and tasks about email marketing can be complicated and confusing. Share on Facebook; Share on Twitter; Share on Google+; Share on Pinterest; Share on Linkedin; Share on Tumblr; Share on … For example, when you sign up to Blogging Wizard, you have to confirm: Once you click the confirmation button, you receive the goodies. You’ve found your email service provider and lead capture tools. Email marketing helps you connect with your customers, promote your brand, and increase sales. When you segment your email list, it allows you to provide relevant information to groups of subscribers rather than sending the same emails to an untargeted email list. I’ve written at length about the power and importance of email marketing for authors. Marketing. So, placing your sign up form in these areas, having content upgrades in your post, and using pop-ups and exit intents will make a positive impact on your subscriber rate. Personal Training Specialist; Fitness Instructor Specialist For 89% of marketers email is the primary source for lead generation. Ramit Sethi’s header is simple enough — a welcoming headshot of Ramit in front of a white background. Disclosure: This post contains affiliate links. A Roadmap for Getting Your First Freelance Writing Client, Elna Cain absolutely loves blogging and freelance writing. An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. His reason for the successful email campaign? For example, once someone signs up to someone’s lead magnet on organizing secrets, they are sent a series of automated emails about organization and time-saving hacks. By having a dedicated landing page for your optins, you can promote that page all over social media and even to your list. The first thing your email subscriber sees in their inbox is your email subject line. It’s a free workshop that gives more actionable advice to help new bloggers be successful. Plus, it’s an inexpensive way to gets results. People don’t buy from strangers. Here are four excellent email marketing services you can get started using today. Try saying something direct and actionable like, “10 new fonts for your website.”. They immediately receive their bonus and are now a subscriber. These work so well because the reader is already interested in the topic. Here’s a blueprint you can follow to ensure your campaign is effective: 1. Your third email in your welcome series can be nurturing — help new subscribers get to know who you are and how your content can help them. We’ve touched on personalization when using email subject lines. James Clear knows this. Drip also has unique offerings like Facebook Custom Audience Integration and extensive Liquid templating integration for creating advanced automations and emails unique to each subscriber. The most important email a brand can send is a welcome email. Mention it in your blog posts and on social media. If you have multiple optin offers, you can set up segments based on your subscriber’s actions. It’s also highly visual. Here’s a chart from Get Response that shows how double opt-in is a clear winner in their opinion. To really make an impact with your email marketing, ActiveCampaign can help you take your business to the next level in terms of subscriber growth with its advanced marketing automation functionality. Typically, this system involves an incentive of some kind. A person who takes the quiz will receive targeted emails based on their quiz results. Email Marketing 101. But, if you don’t have one yet, how do you start? Email Marketing 101 for Authors. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Hosted by Cloudways. Most email providers allow you to insert a subscriber’s name into your subject line by using personalization tags. When you email your subscribers, your message is competing with every other email in their inbox. Why not automate your email marketing? You won’t believe this ridiculously simple parenting hack!”. You can place them on every page of your site to increase sign up rates. About; Advertise; Contact; Post A Job; Member Login; French; BLOG; GET CERTIFIED. Here are a few tried-and-true tactics: Greet new subscribers with welcome emails. With email marketing you’re sure to reach them—which means more people through your front door, more calls, and more revenue. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. A lead magnet is a free offer — an optin bribe — and it’s usually: Your free offer should help your reader save time, money, and/or energy. This doesn’t speak to your buyer persona and it won’t entice visitors to want to invest in your brand, since there’s nothing of value to be gained by signing up to your list. Pat Flynn of Smart Passive Income has a Podcast Cheat Sheet lead magnet that he’s been using for years. It’s an effective digital marketing strategy that reaches your customers via their inbox. If a checklist and template had a baby, they would make a worksheet. Advanced Email Automation 08. You can create a playlist of sorts and share interesting stories and resources you’ve found. You can do this by placing your optin forms in several optimized places. The best high-converting places to add your sign up forms are: There’s no rule to how many sign up forms you can have on your site. Templates are a step up from cheat sheets and checklists. Sumo and OptinMonster are two other lead capture tools that also offer many email signup forms to choose from. Using automation provides a better experience for your subscribers, which translates into a lower unsubscribe rate. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. The reader gives you his or her email, you give them your free bonus. This is called a content upgrade and it can convert up to 28% more effectively than other places on your website. A quick win — you can achieve success in a short amount of time. 01. Use this email to mention where your subscribers can find you on social media. Bloggers and solopreneurs can also take advantage of this powerful email marketing feature. Once they receive that email, they click on the link to confirm subscription – and then they are usually given instructions on how to receive the bonus. She goes out of her way to tell stories and connect with the thousands of subscribers she has. Email Marketing 101: Email Conversion Rate Optimization Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. This means we may make a small commission if you make a purchase. But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. For this post, we focused on setting up an email system focused around broadcast style emails, otherwise known as marketing emails. You can sell while you sleep and see a potential ROI in the region of 4,200%. A little strategy can go a long way - here are 3 tips to help your emails shine. There is an easy flowchart-like view to help you structure your automations, and the complexity of your marketing funnels is really only limited by your imagination. Email marketing is one of the best ways to grow your business. Not all email providers are created equal. It also has email broadcast functionality that can be used to send a one-off targeted email or newsletter to a segment – or your entire list – of subscribers. You need to convert them into customers. However, use them sparingly, and only if they fit your brand and audience. But the truth is, no email marketing platform can promise to prevent messages going to spam entirely. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? And if your readers aren’t bloggers and just regular people — like your aunt searching on Google for a chicken vegetable ramen noodle recipe — most likely they will see your blog with a sidebar optin form and sign up to your offer. Melyssa doesn’t only offer a library of resources, but she also gives you access to a private Facebook group to connect with other like-minded individuals. In Email Marketing 101: Audience Building and Email Content and this post, we covered each of the fundamentals associated with building an effective email marketing strategy. An easy way to create a little buzz around your products is to offer a sneak peek. Emojis add color and visuals to a subscriber’s inbox, which makes those emails stand out. Content upgrades can be additions to a certain blog post, a summarized version like a checklist or a more comprehensive walkthrough of the blog post topic. And you need to turn them into true, dedicated fans. Check out Adam’s definitive guide to lead magnets. That is essentially what email marketing is all about. Something like, “Tomorrow I’ll be sending an email on how I got my strong-willed toddler to listen the very first time. An optin form is a place on your website that allows you to capture emails. If they are reading a post on 5 Different Ways to Maximize Your Productivity and then see a content upgrade offering a cheatsheet containing an additional 20 ways to increase your productivity – since they are already interested – the person will be more likely to sign up. A guide this detailed needs easy-to-follow navigation, so we’ve broken everything down into different sections. Very good 101 level tutorial! Make sure to also avoid certain words that can trip spam filters and cause your email to never see the light of day. How do you write an effective email campaign? Bloggers and creators enjoy using Convertkit because it makes email marketing automation easy to use without over-complicating things. With blogging, content marketing, social media marketing and email marketing, how do you know what to focus on? Now the tough part comes into play. According to the Lyris Annual Email Optimizer Report, segmenting results in increased email open rates and lower unsubscribe rates. With a single opt-in list, all a subscriber does is fill out your sign up form and clicks submit. If you can connect a feeling or emotion to your product with a story, you’ll have a better chance at conversions than with any other marketing strategy. But, according to CoSchedule, there are clusters of days and times that are optimal for an increase in email open rates and click-through rates: You have some leeway on when you want to send your emails. Email marketing uses your company’s email list to generate new leads and business for your company. Melyssa Griffin cuts to the point and asks her soon-to-be subscribers to segment themselves based on interests. For example, in Mailerlite, you use a merge tag in your subject line or in the body of your message to personalize it. Your readers are expecting to see a signup form on your sidebar. What’s great is that according to Aberdeen, doing this can improve your click-through rates by 14% and conversions by 10%. Outs is an effective email campaign following, you need to qualify leads! Magnet and the platform is constantly evolving in an automated series, content marketing to focus on, the... Sending a breakup email to mention where your subscribers can find you on social media and even your. Reported a 20 % conversion rate to insert a subscriber does is fill out your sign up on! Have a seasonal discount for your products is to remind users that you meetings. Out our full ConvertKit review & tutorial to learn tips or hacks from a.. The act of sending promotional materials through email a baby, they would make a small if... Hack! ” Blue House use a quiz as their lead magnet and the is. 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