However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.. Modern writers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content. In den Versionen Starter, Professional und Enterprise erhältlich. This step helps cut down on any human error that may have occurred somewhere in the writing or editing process. Make sure you're course-correcting on those elements so that the piece doesn't seem out of place among the other posts on your blog. But you're in luck: we at Articulate Marketing are sharing our Proofreading checklist with you to make life a little easier. Next Post. ). 11th November 2019. Written by Ginny Mineo @ginnymineo I remember the first time I had to proofread something. Even if your company has tight buyer persona alignment, it's possible that little tidbits meant for one persona slip into a post for another. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); Thinking back, I would have loved to have a proofreading checklist. An essay is structured into: Introduction, main body and conclusions. The purpose was for verification by the author, editors and finally the “proof” reader. Share your ideas with us in the comments below. Your content marketing guide [2020]. Proofreading can be scary at times because it carries so much responsibility. Pro tip: Download Grammarly Chrome extension and your social media posts and other online publications will be mistake-free. Proofreading Checklist for Advertising. Proofreading And Copyediting Checklist [ ] Eliminate spelling and grammatical errors. There are many ways media monitoring can facilitate your content marketing: Finding the … I remember the first time I had to proofread something. Traditionally, content proofreading is a separate task from editing. Here you will find the most up-to-date digital marketing checklist. Proofreading PDF Documents. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. See our Privacy Policy. ClickThrough’s Ultimate Proofreading Checklist. Marketing Hub Marketing automation software. Flow. A marketing strategies checklist can help the business identify the objective of the marketing strategy if it will be narrowed down in its simplest form. And it’s great to feel confident in your writing. Cheat sheet: we're giving away our proofreading checklist. Marketing automation software. Stay up to date with the latest marketing, sales, and service tips and news. (Just click the link). Proofreading HTML Documents. If you don't know what you're looking for, how can you expect to find it? If you find there's an illogical leap from one sentence or paragraph to another, that's when you know you need to make edits to those transitions. We've covered before what happens when you miss a typo (that's right, the errorists win). Sometimes fixing positioning comes down to choosing another synonym or adding a simple descriptor to a sentence. There are two positioning elements you generally need to fix: product and persona. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring. The essential guide to choosing good project names, How to increase organic traffic: 11 top SEO tips, What does a copywriter do? The proofreader must deliver a product that is as perfect as humanly possible. 4 talking about this. A comprehensive guide to the brand assets built around an effective marketing strategy. Ask yourself: Does the image make sense on its own, or does it require an explanation? Sales Hub Vertriebssoftware, mit der Sie schneller mehr Deals abschließen. www.articulatemarketing.com. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '6c8606a4-d38f-4b60-afb9-24fe98283389', {}); Our single-page cheat sheet is divided into headings that cover different topics to focus on each time you read through your copy. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Apr 22, 2014 8:00:00 AM, updated August 26 2017, Your Essential Proofreading Checklist: 10 Things You Can't Forget. Essay. After you've tidied up the copy and made sure you've got supporting imagery, make sure you've properly cited any external data and images. All rights reserved. What I'm talking about is making sure that each sentence is followed by one that makes sense. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac', {}); Copyright © Articulate Marketing 2003-2021. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. This is also something that should be dealt with before the final editing stage, but often positioning elements can slip through the cracks because they're pretty nuanced. These templates comprise all the necessary details of the marketing strategy and various activities that must be covered when promoting a product online or … Still, it's possible that a few parts may stick out like a sore thumb -- it's your job to notice and fix them. Essays tie together multiple sources of information to support the author's central argument. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '66cea941-b7a0-4a1f-be48-703ef5cdc896', {}); Let us help you pick a name for your newborn baby. Here's a great post on selecting the perfect image for your post. For this example, I’ll assume you’re proofreading a Microsoft Word document. Randall Davidson wrote on here about the five secrets of better proofreading, but a lot of people tend to get stuck at number one: create a checklist. The following are the areas where we prioritise our proofreading: Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. When you were proofing for grammar, you should have also found some typos, but it's very possible that you may have missed them. Proofreading isn't just about spotting spelling mistakes or dodgy grammar: it's about that final chance to make the copy shine a little brighter and the headlines punch a little harder. But this list should help you keep your content squeaky clean, all without hiring a proofreading checker. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '1537ea1e-1814-4ec7-b59f-79bb3514215a', {}); Proofreading. Poor transitions often happen when a writer doesn't have an outline -- creating an outline from their writing can help you figure out where you need to beef up transitions between sentences or paragraphs. The last thing you want is to get served papers over using an image you thought was up for grabs online. Proofreading Page Proofs for Print Books, by Dick Margulis. Sie sollten daher gründlich durchdacht und geplant werden. When you're editing, there are lots of other things you should look out for. Get a new conversion-optimised website, fast. But I don't know a business that has time for processes like that. These proofs had giant margins where notes would be scribbled. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. Step 4: SEO Proofreading. Having the right tone for corporate copy is tricky -- you've got to be aligned with the overall brand tone, but if it's a social message or a blog post, you might also have the author's own distinct voice to consider. Free and premium plans, Content management system software. Now that brands are in the big leagues publishing their own content—with the likes of writers, bloggers, journalists, publishers, etc.—brands must meet the same expectations as their peers/competitors. Join over 12,000 rugged individualists. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Der Jugendring hat dazu eine Spendenkampagne gestartet. We're committed to your privacy. Product positioning mistakes will usually be mistakes that misrepresent what your company offers. Download the checklist here (PDF) See also: how to edit. The writing process is a chance to let creativity fly and tell a story with your own words. Written by Ginny Mineo https://newsletterfactory.blogspot.com/2010/09/proofreading-checklist.html Another, less glamorous part of the writing process is editing. Pretty much everyone who publishes online content should be concerned with this bullet point. Service Hub Erstklassige Kundenservicesoftware für exzellenten … Persona positioning is another mistake people often make -- particularly if your company sells to several different buyer personas. Premium plans, Connect your favorite apps to HubSpot. Marketing checklist template proves to be useful and handy when you need to keep track of the numerous marketing activities to promote a product or service. These editable checklist templates can easily be downloaded for free online. It’s time for your second pass. If you're marketing to anyone in the world, the last thing you want is for them to click off your blog because they didn't fully understand the country-specific references. For example, your brand may have a super friendly and encouraging tone ... but you see that a writer's been infusing one too many harsh, snarky comments in their piece. It's possible that one tiny mistake may still slip through -- you're human, after all. Niesky. See all integrations. If it needs one, you probably need to swap it out for something else. You shouldn't eliminate country specific spelling and jargon -- especially if your main audience is local -- but just make sure that it'll make sense to someone in your industry from another country. Then go back to proofreading. Since I know I'm not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario. Media monitoring . Though international or global companies worry about this more often, the truth is that anyone from anywhere in the world can find and read your content. We've covered before what happens when you miss a typo (that's right. Direction planning for your business needs. Persona positioning mistakes usually crop up when incorrect language is used for a persona. Written by Kayla Carmicheal. Step 1: Aerial tour . So I just tried to be extra cautious (even though that still didn't ensure everything was perfect). Lost on what images to pick? If we forget to follow this rule, it's not the end of the world ... but it does look sloppier on the homepage or in one of the section pages of Inbound Hub. No spam. Previous Post. CMS Hub New. Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. A simple proofreading checklist for brands, publishers, content marketers, and more Posted on July 13, 2015 in Industry by Emily E. Steck . they're just speed reading and scrolling through it, How to Become a (Better) Editor: 13 Editorial Tips, How Long Should Blog Posts Be in 2020? That's why a checklist can be a useful tool. The Ultimate Online Editing and Proofreading Checklist for Writers. And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. How to proofread business reports using a proofreading checklist. [New Data], How to Write an Introduction: A Simplified Guide. For example, a proofreading checklist for an ebook will look very different from a print book checklist. If you're always fixing these 10 mistakes, you'll end up with quite a tidy piece of content -- if not perfect. 23.09.2018 - Pressereisen sind mit einem hohen finanziellen und organisatorischen Aufwand verbunden. Your written words can have a serious impact on your success. Free and premium plans. 9. If your copy is intended for your website then, naturally, you’ll want it to rank well on Google’s SERPs. Make sure you're keeping an eye out for both. Back in days of old a “proof” was a literal paper document; a preliminary version before going to print. Abiding by your company's style guide may seem like a small thing, but not following it makes a piece of copy seem out of place among the rest of your work. Don’t fret. The following are the areas where we prioritise our proofreading: Readability; Consistency checks; Words to avoid; Headline tips; Sharpen up; Grammar; Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. A logical one. Convert and qualify more high-quality leads. Building and justifying a content marketing budget is not a cut-and-dried process. Marketing Hub Marketingsoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu Leads konvertieren. You probably are! The Articulate blog. For example, let's say you work for Dell, selling to both the average consumer and an IT department. The guide is aimed at self-publishing authors preparing their books for print, and beginner professiona Check out this post if you want a checklist for that step. 101 Copywriting Dos and Don’ts. We also cover some basic techniques for making proofreading that little bit easier. What other things do you do when you proofread? Use a built-in spell-checker or copy-paste your near-final copy into Word to see if you get any red or green squiggly lines. Sales Hub Sales CRM software. Take off your proofreading hat and walk away for a bit. That's a core part of their brand positioning that should be addressed in your copy. Align your sales and marketing activities. Not the most exciting job in the world, but an absolutely necessary one. Collateral has been used to include marketing materials such as brochures, business cards and other promotional items. If you're unsure of what data and images you can use, check out this blog post. For example, at CMI I edit the blog, but Lisa Higgs proofreads the posts in WordPress before they go live. To start- let’s review the difference between proofreading and editing. Once you have the content all set in your CMS, just go through and open up every link. And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. When you're proofing, most of this tone issues should already have been worked out in previous editing rounds. To demonstrate the point, I’ve listed some proofreading checklists for a variety of texts below: Proofreading Typeset Documents. He's not the only one to put it atop the list, and with good reason. Templates & Proofreading Checklist. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Here be dragons. Nieskys neue Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung. Often, people will notice images more than the text in your content -- especially if they're just speed reading and scrolling through it. Related service: Content Drafted like an ebook, it not only tells you what to do, but how to do it. Here, I'll present a checklist that you can print and use when you are proofreading your own document. They know that they need to use "their" instead of "they're" but somehow it slipped into the post. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'd70dc14a-9ec2-44b1-8ac4-233b6877316a', {}); Schedule a chat to see how we can help grow your B2B tech business. If you know that you have a tendency to forget to check certain important parts of the style guide, try to find and replace them as you would with grammatical mistakes. Planning an entire marketing campaign is not easy. You want to make sure that your paper is clear, coherent, and consistent, as well as free of any grammar, spelling, punctuation, or other mistakes. At the very least, look at something far away from your desk for no less than 40 seconds. Use this list as a base for your own proofreading checklist, which should include the most common errors you and your team make when writing business reports. [ ] Is this post better than any other on this topic? Sales Hub Sales-CRM-Software Kostenlose und Premium-Pläne. So make sure your images always make contextual sense. (This also holds true for paragraphs, too.). Back to blog. And I still treat the two as different activities. The ultimate proofreading checklist. Excellent writing is the cornerstone of our work. Use our list to determine your flavor… Building a Content Marketing Budget: 5 Tips. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '8f11febe-178f-414c-a3d0-1567434d7a1d', {}); Power-up your HubSpot SEOand social game. Content-Management-System-Software … Often you'll be given a style sheet to follow or you'll need to write and present your information in a certain way. Structured in paragraphs, essays are a common method of academic assessment. General. In den Versionen Starter, Professional und Enterprise erhältlich. Frankly, it's pretty easy to steal content on the web, even if you're not trying to. Explore these 5… Related Insights. Your name is on every page. The title is given in full on the first page. Google tends to reward well written, error-free and accurate content. With CCO magazine, I put on the proofrea… But I’m a good writer! For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. A lot of marketers throw around the whole storytelling aspect of content marketing -- that's not what I'm talking about here. Change font and size Print it out Read fast, slow then backwards Ask a friend Run Word’s full grammar check Unanswered questions? As the proofreader, you need to be hyper-vigilant about detecting grammar mistakes. In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. Free and premium plans, Sales CRM software. You might produce marketing copy in various formats and for different platforms and channels (leaflets, flyers, social updates, emails). Historically, the term "collateral" has referred to brochures or sell sheets developed as support tools for sales staff. Online purchase orders, expense claimsand time-off requests. Discover our best content, guides and insights. Ernest Hemingway rewrote the last page of A Farewell to Arms 39 timesbecause he was trying to “get the words right.” You know what that ultimately g… Your content marketing "flavor” can determine your success. In some businesses, the proofreader is the last person to touch a document, making the … Get more organic website traffic. Use an app like Grammarly or Hemingway to help with this process. On 19 Nov 2015. You'd be surprised how easy it is, even for a trained proofreader, to miss a tiny typo in the midst of a long paragraph. Note: We're talking about proofreading here -- not the first draft editing process. And puns. Your Essential Proofreading Checklist: 10 Things You Can't Forget. A PROOFREADER’S CHECKLIST. The cherry on the cake: in the end, ... We use Grammarly for proofreading our content. Techniques. Last but certainly not least, you should check to make sure alllll the links are directed to where they're supposed to be and that they actually work. Do that and then use this checklist as well. Though I'm sure you all enjoy seeing cute kittens, you'd rather find what you actually wanted to click on, right? Get found. The one time I forgot to do this for a blog post, I ended up mis-linking something, directing our lovely readers to a BuzzFeed article instead of a helpful ebook. For more information, check out our privacy policy. Proofreading checklist. The Ultimate Inbound Marketing Checklist. (Check out this post if you want a checklist for that step.). (Yes, you most certainly have to read through it more than once). Posted in Inbound Marketing. Service Hub Kundenservicesoftware Kostenlose und Premium-Pläne. The line spacing is set correctly; The margins are wide enough for a tutor's comments. Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. All rights reserved. If this isn't your sweet spot in the writing/editing world, take a look at this post and this post on the most common mistakes people make. Even the best writers can have grammar mistakes slip through if they're on tight deadlines. Marketing Collateral Checklist. This proofreading checklist PDF summarizes the primary layout checks that professional proofreaders and publishers carry out prior to book publication. An essay is a document written from the author’s point of view to convey a personal opinion. This is somewhat subjective, sure. But even the greatest writers have to revise their work. Go on. If the blog post for the consumer used technical terms only the IT department persona would get, you'd need to revise those terms. Then, take a deep breath, and get your proofreading hat back on. Don't make your readers hunt for content they thought was coming their way. Marketing-Automatisierungssoftware Kostenlose und Premium-Pläne. If you’ve done a good job with your first pass, then you can take off your proofreading hat … The pages are numbered. Before you hit "publish," find those words in the piece (Control + F on PC or Command + F on Mac) and make sure they're being used correctly. Proofreading Ebooks . Your name or contact details as needed; Title; Page numbers; Formatting; Font and size Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. Check out this 6-step checklist and guide to help your campaign planning easier. This comprehensive checklist covers all the essentials of inbound marketing. Drink a cup of coffee, or step outside into the sunshine. Your copy needs to be air-tight. I was decent at writing and editing, but I didn't want to disappoint my boss and our clients by letting mistakes slip through the cracks ... if only I could have someone proofread my proofreading to make sure I wasn't screwing up. By Lisa Coghlan. They scrutinize the content in its finished and almost-published state to catch any typographical or minor errorsthat weren’t fixed in the editing process or were created in the production process. Free and premium plans, Customer service software. @ginnymineo. Unsubscribe any time. Defining Collateral. Articulate Marketing 2003-2021. Grammarly offersa succinct explanation of how a copy editor approaches content: In contrast, proofreaders review the content after it has gone through the editing process. We had to send it back to the client ASAP. It'd be like calling Chipotle fast food ... yes, it's true it's a fast-food joint, but it's not on par with the McDonald's of the world since it uses high-quality, freshly made food. This guide is a must-have for any marketer’s toolbox. Images are supposed to hit home the points you make in the copy, not make the reader ask more questions. Points not driven home Double-check lede Double-check … Select Dissertation Marketing Service closely examines documents for content, punctuation, grammar, sentence structure, POV, and all other aspects of editing/proofreading. We help you gain a loyal, engaged audience. Don't you want to make sure they understand it? Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. You may unsubscribe from these communications at any time.