There are dozens of beautiful templates that you can choose from and you can even preview your email in all of the popular email clients and even several mobile devices. We'd Love To Hear From You, Remove any obstacles for the reader to complete that action. Moosend is one of the latest email marketing software that has really got me intrigued. Small bloggers, online entrepreneurs, and huge corporations can all have and use an email list. Email marketing can help you monetize your blog. For example, entering an email and then clicking on a link in their inbox. This enables you to quickly draft compelling landing pages for ad campaigns and special promotions. Here are a few more email software providers you might want to check out. They have a forever free edition you can sign up to today. Posted by Natasha Shetty | Updated on Jan 5, 2021 | Blogging, Email Marketing | 0 |. COMMENTdocument.getElementById("comment").setAttribute( "id", "af40491eef5f8c5483f9bc118d033847" );document.getElementById("b2b8f6b9eb").setAttribute( "id", "comment" ); © 2011-2021 Small Business Bonfire. Required fields are marked *. While finding the best practices to take advantage of email marketing can be a time-consuming task that requires careful planning, using them will save you both valuable time and help you boost the success of your blog. The templates offered for emails make creating emails simple, however, they are a bit on the dated side. Convertkit: Best email marketing software and automation tool for Bloggers and Marketers: Try Convertkit: 2. Any advertising, promotions, or even brand building done through email can be considered email marketing. Anywhere there is not a convenient computer and/or internet access. This could be a small discount on the stuff they’ll buy. One last pro for GetResponse is that they have a time travel feature that will deliver all of your emails at the same local time. Are Your Emails Arriving at the Right Time? GDPR: General Data Protection Regulation: EU law that outlines data privacy laws in Europe. There is a wide range of examples including BuzzFeed, the non-profit charity: water, and Birchbox. The more information you ask for, the fewer subscribers you will get. While the lower figure indicates the number of emails sent on a normal day, the number rises by as much as 50 percent or sometimes more during holiday seasons and events, among other times of the year. Firstly, your emails to a subscriber will be selective and only about what they want to know. This is one more technical yet very important element of email marketing for bloggers. Choose an email marketing service provider that's right for you; Create a signup form for your newsletter, and integrate it on your blog and social media pages; Brainstorm and create an incentive to boost signups; Create an ad-free double opt-in email; Create your personal welcome email Once the potential customer gets the information they were looking for they are off to solve their next problem. Statistics from various sources indicate there’re between 600 million and 800 million blogs operating on the Internet. Tiers are based on the number of subscribers. That’s because there are a lot of factors that would decide the success, or, for that matter, failure of your email marketing drives. Welcome to email marketing for bloggers 101. With hundreds of WordPress hosting providers out there, it's important to research your options. However, these discounts can be given only in cases where the online seller agrees to slice off a few dollars off for a small number of buyers from your affiliate links. Because it doesn’t sound or read like a promotion and nor is it directly promoting anything. We usually achieve this by prompting readers to click a link. The right email list building strategy is going to depend upon your business, your target audience, and your needs. The only downside to MailChimp is that their terms of use do not allow affiliate marketing. Plus, email marketing has a great ROI: For every $1 you spend on email marketing, the average return is … Just like any other marketing tactic, you need to test them for your specific business. Pretty simple. A poorly written or irrelevant content increases bounce rates from your blog. Instead, create a strategy that focuses more on targeting individual needs rather than the entire and broader spectrum of followers. Yet, birthday, anniversary and seasonal greetings have a magical effect on followers of your blog. No filters, no algorithms to contend with. And you’ll have to continue subscribing to avail their services. So glad you found this email marketing guide for bloggers informative! Do keep in mind that your list is your lifeblood as an Internet marketer, and you could be risking that. The service is decent, the options are good, but it is not as intuitive to use as other options. Plan Your Email Marketing Strategy. Segment: In email marketing, a segment is a portion of your email list that shares a similar trait. Here are a few email marketing resources you need to check out: 7 Design Mistakes That Will Make Readers Trash Your Emails | Constant Contact Most people get hundreds of emails a day. So, are they worth the hype? Or, you could create a trigger that asks a new customer to review a product two days after they receive their package. Be sure to balance your desire for information with your desire to build your list. Constant Contact is easy to use and makes it simple to automate managing your contacts list. Yet these numbers prove the sheer task that lies at hand for every blogger to increase engagement and acquire highest possible number of followers online. Automated emails make it much easier for bloggers to ‘be everywhere’ by allowing you to write an email once and use it over the course of months or years to keep your brand top of mind or encourage subscribers to take an action. She spends her days brandishing a red pen and her nights dreaming of a world where everyone uses the Oxford comma. This increases your chances of converting subscribers to customers of products and companies for whom you’re doing affiliate marketing. Learn to set up your own podcast in a handful of simplified steps. These are some of the questions we’ll be discussing in this bloggers guide to email marketing in 2021. It helps in several ways. So, it’s safe to say… You need an email marketing service. Just something to be aware of if you are not sure you will stay for a full year. Email marketing is a surefire way to boost your blog traffic, dazzle your audience, and increase conversions. Email Marketing Tool: Suitable For: Link to Buy: 1. 10 Sure-Fire Headline Formulas That Work | Copyblogger Learn how to write awesome email headlines that people will actually open using these formulas. This category only includes cookies that ensures basic functionalities and security features of the website. As you know, social media turns algorithms often, which keeps bloggers venturing. One of these is better social integration. We recently moved all of our lists over and it only took on to two days to get rolling on our campaigns. For a more in-depth discussion on headlines, we highly recommend Copyblogger’s Magnetic Headlines series. Instead, create a strategy that focuses more on targeting individual needs rather than the entire and broader spectrum of followers. At HostGator, we recommend making the process easy by using one of the best email marketing service providers on the market, Constant Contact. GetResponse recently tested almost 21 million emails to determine if the time you send emails affects the open rate. Using borrowed or rented lists is considered by professionals to be a bad practice. It has a beginner-friendly but powerful email editor and easy to use dashboard. Signing up with an email service provider is the first step as you embark on your email marketing journey. If you are a blogger and need a good balance of power and price, select Get Response. Generally, affiliate marketers write superb, honest and compelling reviews about products that help people make a decision on whether to buy something. In a previous blog post, we talked about how to create a blog plan for 2020.One of the things I mentioned to get started is to know your WHY?. This might sound strange or even bizarre. However, it’s not easy to make a successful podcast. This could simply be telling the reader to click a link, or the email could include a colorful button with text that reads something like, “Click here for your free trial!”. What are you offering in exchange for the email? —Source: McKinsey & Co. And this translates directly as higher commissions and income. Email marketing can be one of the most powerful ways to build a successful blog that generates income, but only if your list trusts and respects you. In a perfect world, we’d be able to give you a black and white answer. The actual offering will vary based on your business, but you can’t expect anyone to give up their email for free. Email marketing is a powerful tool for bloggers. Necessary cookies are absolutely essential for the website to function properly. You can apply the same idea in sending emails to your subscribers. As a blogger, your requirements would be much different than that of a business or financial institution. Unless your content is interesting, engaging and, above all, relevant to the reader, they’ll never visit your blog. This can be included in the Privacy Policy of your blog. The major benefit of email marketing for bloggers is that it is affordable and cost-effective as compared to other forms of marketing. Examples include MailChimp and AWeber. In the past, I’ve experimented with a few and found that some were absolute washouts. By building trust with your email list, you’ll be in a better position to … 7 Best Email Marketing Services for Small Business. Use social media to hint at an offer or coming news you will be released only to your newsletter subscribers. You can segment out the people who didn’t open your email the first time and resend the email. AWeber has a good email creator and has other features such as RSS to email. There main reason was the ongoing COVID-19 pandemic that’s caused millions of people around the world to stay at home. You want people who are genuinely interested in your brand and want to interact with you. You can use these to educate, start them down a long sales funnel, or just introduce them to your personality and encourage subscribers to follow you on more platforms. – Erik Harbison, CEO of AWeber. When done well (and ethically), your email list can be the most powerful tool in your marketing arsenal. Constant Contact – Best Email Marketing Service for Relationship Building Understandably, they’re multi-billion dollar organizations and have enough money to spend on digital marketing campaigns such as email marketing. Learn how to start your own website or blog from the very first step. You can further customize these greeting messages by offering a special discount on something you’re selling through your blog as affiliate marketer. Email marketing is a powerful tool for bloggers. Maybe you already know that anything between 300 million to 450 million emails are sent during any 24-hour span. Frequency 1 post / week Also in Marketing Automation Blogs, Marketing Blogs Blog blog.aweber.com. 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen | Hubspot If you need a little inspiration or just want to see how it is done, you will want to check out these examples. This is a long-term strategy compared to SEO, PPC, or even CPM advertising because your list allows you to contact your audience without relying on external factors like search engines, social media sites, or ad companies. Or worse, mark your emails as Spam and shut your communications off in many ways. What is Email Marketing for Bloggers? We also use third-party cookies that help us analyze and understand how you use this website. In email marketing, the subject is a headline. At least this is what we experienced with our account at Aweber. For example, you could create a trigger to send an abandoned cart email after 24 hours if a customer places an item in their digital cart but doesn’t check out. The Small Business Bonfire is a collaborative community for entrepreneurs that provides actionable business resources, tips and tools you can use immediately to help your small business succeed. Even without technical skills, almost anyone can start a podcast. This is where the “pull” part of the relationship comes in. Email marketing has proven to be one of the most effective ways to promote products, and services online for many. This comparison table may help you assess these providers. Teach yourself about vlogging to get one step closer to YouTube fame. The concept of Push/Pull marketing is straightforward. Welcome series emails are customized types of trigger email that is activated whenever someone joins your email list. AWeber is an email marketing service used by over 120,000 small businesses, bloggers and entrepreneurs around the globe. In this interview, two entrepreneurs discuss how they use MailChimp’s “merge tags” to send personalized — and more effective — email to their prospects. Sending e-mail to addresses on rented or borrowed lists can lead to irate individuals filing complaints against you and it can harm your email sender reputation. It is so much fun to use their tools and send mails. You will notice that many of the emails here are automated emails. Promotional email series are designed to move potential customers through your sales funnel. All rights reserved. Their ambassador program asks subscribers to share what they love about the Skimm with their friends to earn swag and access to opportunities like internships and exclusive deals. You can get repeat visitors by writing great content, but the best way to grow and keep an audience is by using email. Particularly important if you have an e-commerce business in addition to a blog. It does take some time, effort and resources. You can imagine the importance of affiliate marketing from the very fact that even large online stores such as Amazon offer an affiliate program. You own your list, you send out emails when you want, and you can design a strategy that supports your business. The internet is no exception. GetResponse – Best Autoresponder in an Email Marketing Service; 4. AWeber doesn’t provide nearly as many features as GetResponse and MailChimp, but they are still a solid option for those looking to build a powerful email list. It is very intuitive to use and MailChimp provides plenty of templates to make designing beautiful emails simple. A bad email sender reputation will affect the deliverability of your emails: they may wind up being routed to spam folders, not delivered at all, or postponed for delivery hours after the original send time. This is the basis of most email strategies. In any type of marketing, headlines are immensely important. The U.S. alone is home to about 31 million bloggers. Keep in mind, different types of emails won’t get the same open rates. But opting out of some of these cookies may have an effect on your browsing experience. The Skimm is a daily email newsletter that delivers popular news in an easy to read, slightly snarky format. To put it simply, email marketing is communicating with potential or current customers via email. Bounce Rate: In email marketing, this refers to the number of emails returned by an email service. Top 4 Email Marketing Software for Bloggers and Small Business Owners. Try Aweber: 3. Ten-step course that shows you the ins and outs of email marketing including all the basics, list segmentation, testing, analytics, and more. Below, we’ve outlined some of the most common types of emails a blogger might send and how they might fit into your email marketing strategy. Then you need my step-by-step beginner’s guide to email marketing for bloggers, plus get your hands on my free 30 Day Grow Your List Challenge! Low delivery rate tells you there is a problem, but you’ll need to dig to figure out what the issue is. For many, it’s also more worthwhile. If you are just getting started and want to send out beautiful emails on a small budget, go with MailChimp. They are highly targeted and are used to encourage the receiver to take a very specific action. If you like to use images in your emails, AWeber also allows you to drag and drop images into your emails, which is a unique feature. We tried their free plan. If you wish to have a successful email marketing for business strategy, it’s best to personalize the email and address the receiver by their first or last name. AWeber’s Curate app makes it easy to create a quick promotional email on the go via your smartphone. GetResponse – Great all-in-one platform that includes email marketing, automation, sales funnels, and more. These cookies will be stored in your browser only with your consent. Having an email marketing strategy as a blogger or mom blogger is difficult if you’re brand new. Footer. SendinBlue is another top email marketing tool for bloggers. You can select the one that meets your requirements by reading some excellent reviews. This can be a gold mine when used correctly! GetResponse is a full-service marketing platform offering email marketing, landing pages, webinar hosting, and even marketing automation options. And one superb way is by leveraging these tips focused on email marketing for bloggers. Every time you write a review about some new product and offer an affiliate link, it’s best to send an email to your subscribers. It is the best solution to boost your email marketing performance by running campaigns. Let’s take a look at how the Push-Pull theory applies directly to email marketing: Most traditional web strategies entice the visitor to their website with relevant and valuable content or a special offer. There are many strategies to increase your open rates, such as testing time of day, using engaging headlines, and segmenting your list, but it all starts with sending content people actually want to read. Using a headline such as “Don’t Miss Out!” or “Last Chance!” will help create a sense of urgency. Anecdotally, we have found 1 pm, right after lunch, is a great time. A hundred? If you choose the wrong one, it could be a headache to switch services in the future and you could even end up losing part of your list. How To Write Emails that Sell (and that People Love to Read) | Copyblogger We mostly focused on how to build your list and get people to open your emails. This post digs into how to write amazing copy that will actually get people to click “buy.”. Prompting the reader lets them know what to do next and the embedded link makes it easy to complete that action. With email marketing for bloggers, you’re in control. It has almost all of the same features mentioned for GetResponse, including the inbox preview, time travel, mobile apps, and then some. Negotiating this can prove difficult if we’re talking about larger companies. Moosend has a free plan where you can add up to 1,000 subscribers and send unlimited emails every month. First though, what exactly is email marketing? If your audience is mostly teachers, 3 pm right after school lets out might work well. Though the time spent on Internet doesn’t necessarily imply they read emails, it does mean people are looking for something engaging and interesting that takes their mind off from mundane news and day-to-day worries. For example, MailChimp has better Facebook integration with like buttons in emails and the ability to easily add a web form to your Facebook page (You can do this with any email marketing service provider, but MailChimp makes it easier.). MailChimp also enables you to send print postcards to your email list. An email list is one of the most valuable assets a blogger or small business can have. From the moment many of us build our first website, we are told that we need to focus on building a list. You don’t need to pay money to get eyes on your content. Reply to Elna. They found the top engagement times are between 8 am – 10 am and 3 pm – 4 pm. And they can respond to your emails to express opinions or comment on the content. Just keep in mind what works for us might not work the same for your business. With some efforts and right tactics, this can be done without spending much money. A simple guide, teaching you how to monetize your website or blog. Sometimes ‘easy to use’ features limit customization options. This post will show you how to build your email list with targeted subscribers who want to hear from you! This helps generate some sense of security, too.At the same time, assure the subscriber that you won’t be sharing their email IDs with any third parties. ), their paid plans remain very affordable. The good news is that the barrier to entry for starting a podcast is low. ConvertKit – Best email marketing platform for bloggers and content creators. You may create a series around the holidays, or use it to cross-sell or promote a new product. However, as blogger and affiliate marketer, you can use free templates or those available for a small charge. You will find plenty of pros and cons to using popups. But the truth is, it depends on your budget, your skills, and the needs of your business. Multivariate Testing: Sometimes called A/B Testing, this is a method of testing one or two (in A/B testing) or more versions of an email or headline to see which subscribers respond best to. Here are a few guidelines: If you decided to go all-out with your subject line, take care when using elements like emojis. The first thing that you need to do is find the best email marketing platform. The entire point of building your list is to be able to influence your subscribers, and it all starts by building trust through sending them content that they find highly valuable and relevant. We would love to see some more modern template options. Tools like Wishpond and HelloBar make it easy to build and test popups. Natasha Shetty is a passionate blogger whose career revolves around writing, which she fondly calls "the art of words." Everyone wants to be one of the cool kids. This might come as a surprise to some, but email marketing for bloggers does generate loyalty among followers and subscribers. Trigger emails are messages sent in response to a certain event or series of events. The most powerful asset any blogger has is their email list. The key thing is to experiment and discover which times work best for you. The drag-and-drop email creator is easy to use and powerful. So it makes sense that choosing the right email marketing provider is a big decision to make. For example, “password reset” will get opened a lot more often than a newsletter. Most email subscriber platforms will allow you to retarget people who didn’t open your email the first time. An email marketing service is important because it allows you to do email marketing, which is a very effective promotion channel. Bloggers and creators enjoy using Convertkit because it makes email marketing automation easy to use without over-complicating things. We have actually had success increasing open rates by 2x using this strategy. But, there is a 1000 limit for the subscribers. Are you one of those people with thousands of unopened emails? If you’re into affiliate marketing as a blogger, try making introductory offers to new subscribers as a welcome gift. It can be used to drive massive amounts of traffic, sell products, and build strong relationships with your readers. At Blogging.com, our goal is to help bloggers create and grow powerful, meaningful blogs about whatever topic is most important to them. List building is different because customers request information from you. Delivery Rate: The percentage of emails that actually reach sender inboxes. Email lists are essential for any online business. Part of choosing the right email marketing platform is knowing what type of email strategy you plan to build. Affiliate marketing opens several more sales channels free of costs and the organization pays commissions only on confirmed sales. Sendinblue – Great free plan. Can be as simple as including their name in the heading or sending a happy birthday email. This is a pretty common strategy that most sites leverage. Online paid survey companies, banks, credit card issuers, almost everyone nowadays has an affiliate program because of one main reason. Because it helps retain the existing number of followers and can bring in newer ones, too. ActiveCampaign – The Best All-Around Email Marketing Tool for Bloggers; 2. If you are price conscious and like tried-and-true, go with Aweber. For example, say you send out an email promoting your next webinar. Whenever you’re launching a new product through your blog as an affiliate, it’s very important to let people know. SendinBlue – Email marketing software for bloggers. There are hundreds of ways to leverage a blog. If you want to stand out, you have to send great content people will actually want to read. We’ve also had a chance to test out GetResponse’s customer service over the past few months and have found they have excellent phone and email based customer support. This can directly increase your follower base and attract more buyers through your affiliate links. Drip – Best email service and CRM for ecommerce. This brings us again to the above point of developing loyalty. Your email address will not be published. (Imagine an email you sent at 3:00pm being delivered at 2:30am. Hence, there’s a high chance that they’ll read it and act upon it, if it’s compelling enough. Pabbly Email Marketing was founded in 2014. Ready to learn more about how you can leverage email marketing for your blog? MailChimp is arguably the most popular email marketing service on the market today, due in large part to their free trial up to 2,000 subscribers. The tips we are going to share have earned us open rates averaging 40% or higher. However, like anything worth having, building a strong email list takes time and focus. “Pull” refers to tactics used to draw visitors to you. Email marketing is the act of starting an email list with the intention of monetizing it later. Privacy Policy. Hey, thanks for checking the best email marketing services for bloggers 2020. What Email Marketing Service Should I Use? Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Therefore, the first thing to do is post superior quality content on your blog that attracts people to read. You can configure an email client to bulk mail updates of your latest content. It can be a powerful tool for bloggers to drive traffic to new blog posts, build thought leadership, and generally keep your brand top of mind. And get your free one-page marketing plan template. Your email list gives you direct access to your audience. Hence, many successful bloggers consider email marketing still the best consideration than social media marketing to increase page views. But, if your blog or emails have any affiliate ads, you cannot use MailChimp since their terms of service do not allow affiliate marketing. At this point... Part of the currency of all great cultural phenomena are the myths and legends which evolve around them. What To Look For In An Email Marketing Service And the first step to successful email marketing is getting your audience to open your emails. Once you have content that’s meaningful and helps people gain better knowledge about something, they’ll definitely want to follow your blog. For a small business owner with limited resources, this makes it super simple to ‘set it and forget it.’, They will also connect you with marketing professionals for other services. Aweber appears to be a bit cheaper on the front end if you compare their prices with other alternatives, but you have to pay extra if you want to get analytics. Also, you might need features that support your affiliate marketing business, if you’re into it. Is easy to create a trigger that asks a new product CRM for ecommerce into.... Your desire for information with your audience to open your carefully crafted email budget... Building a list and maintaining a relationship with audiences running these cookies may have an enormous competitive advantage for. Host webinars, sell ebooks, or promote a new product are highly targeted email marketing for bloggers are successful, common marketing! It only took on to two days to get started with email marketing service provider have! 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